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Honda maintains the highest percentage of sales to individual customers among all non-luxury brands, eschewing bulk sales to government and corporate fleets. For the first quarter of 2014, four Honda models – the Accord, Civic, CR-V and Odyssey – led their respective segments in retail registrations, according to the latest available new-vehicle registration data from IHS Automotive.

 

From Honda.com

 

For the third time in four years, the Honda brand leads all non-luxury automotive brands in the Edmunds.com 2014 Best Retained Value Brand Awards, with the highest projected residual value after five years.

 

The Honda brand won the 2014 award with a projected residual value of 50.1% as the highest ranked non-luxury brand, while the 2014 Honda Civic and Odyssey earned 2014 Best Retained Value vehicle award in the Compact Sedan and Minivan segments, respectively.

 

"Honda's industry leading quality, reliability, and durability, along with our focus on individual customers as opposed to fleet business, has again put Honda in the lead with respect to long-term value," said Jeff Conrad, senior vice president and general manager of the Honda Division. "This is

indicative of our commitment to protect our customers investments and another

reason why buying a Honda is always a smart choice."

 

Honda Has Best Retained Value

Recognized by Edmunds.com in its brand category

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